Artikera Participates in the Rakhi Mela Exhibition

On the 1st of July 2017, Artikera kept it’s first step as an exhibitor in the Time & Again Banquet Hall which is located in Lokhandwala, Andheri west, Mumbai. The exhibition was named as Rakhi Mela hosted nearly a month before the Raksha Bandhan. It was organized by Happy Events – The Event Organizer.

Artikera at Rakhi Mela Exhibition
Artikera at the Rakhi Mela Exhibition

Displaying the Art

The day started with setting up the products at the stall. This task has to be strategy based where the strategy keeps changing depending on the response you get from the visitors. Our efficient team did the same. Interchanging the positions, removing some products and increasing alike products by displaying the variety at the counter were some of the strategies that worked and pulled visitors to our stall.

Tree of Quilled Earrings
Tree of Quilled Earrings

Uniqueness was the Key

Colourful Small Paper Bags
Colorful Paper Bags

When the other exhibitors sold Kurtis, Imitation Jewellery, Rakhis, Scarves etc, Artikera showcased some unique pieces which would otherwise be difficult to find when required. The small paper bags with colourful designs didn’t go unnoticed by many. Their reasonable cost got them straight into the visitors hands. Earrings and Jumkas made with Quilling attracted the ladies. The premium paper bags and envelopes decorated with Quilled flowers grabbed a lot of attention. Apart from Artikera, many other exhibitors displayed their exclusive collection with Amritsari Clothes, Kaftans, Kundan Pooja Plates and more. Astrologer, Skin Treatment Centre, Diamond Jewellery Store were among the other exhibitors at the venue.


Premium Paper Bags with Quilled Flowers
Premium Paper Bags with Quilled Flowers

Reviews: Time and Again Banquet Hall and Happy Events

The Exhibition Venue: Time and Again Banquet Hall was conveniently located at one of the prime areas of the city. With Infiniti Mall located right next to the exhibition hall, it was expected that there will be many footfalls for exhibition. However it didn’t happen. Sadly the Event Organizer: Happy Events failed to gather enough visitors to the venue. Online and offline marketing was not efficient enough to do justice with the exhibitors. The Banquet too couldn’t light up the interiors with proper lights. The flash lights worked in some areas making the products sparkle, whereas many stalls had dull atmosphere with the products hardly getting attention.The corners of the hall had water dripping from the ceiling making the stall owners difficult to stay. With least aid from Time and Again Banquet Hall and Happy Events, some of the exhibitors ended up making no sales throughout the day.

Rakhi Mela Exhibition
Rakhi Mela Exhibition

With variety and uniqueness, Artikera succeeded to grab attention from the minimal footfalls too. However, for the future events, we will pass on the message to you via email/whatsapp/SMS or if you can give us your address we might even get a pigeon at your door. You just need to let us know your contact details via Artikera contact form or subscribe to our blog.

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